![]() Just make sure to avoid overused stock photos and illustrations and everyone else is using. With Canva, Beacon, and other tools you can implement your lead magnet ideas by customizing the templates according to your brand colors. Or if you interview other marketers on how they use Facebook Messenger and make a resource with original answers, your lead magnet will again stand out.ĭo you think that the great design of lead magnet examples is associated with high costs and endless rounds of revisions? It’s not. Visitors will think this is another PDF with the same tips and tricks everyone else is sharing.īut if you conduct a survey and create a report around this topic, the value of your offer will increase. You might create a lead magnet on Facebook Messenger marketing but there are already tons of resources on this topic (including on our blog). Here we’ll go over three main qualities that make a good lead magnet: The ultimate goal is to nurture these visitors into sales-qualified leads and conversions who are ready to book a consultation, try a product or schedule a demo. Businesses use them to fill their marketing funnel, build relations through giving value, and promote a product or service.Īfter visitors download a lead magnet, marketing departments may start sending newsletters, promotions, specialized offers, more related resources, etc. A few lead magnet examples are eBooks, cheat sheets, guides. A lead magnet is a free offer designed to attract an email opt-in.
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